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Useful to the customer—and workable as a business

Desirability, feasibility and viability answer different questions.

An idea may solve a problem people care about, yet still be difficult to deliver or unable to cover its costs. These are separate tests. Desirability asks whether it is useful to the customer. Feasibility asks whether it can be delivered. Viability asks whether the economics can work.

Treating them separately makes uncertainty easier to investigate. Enthusiastic feedback does not establish delivery capability, and a working prototype does not establish demand. Evidence for one question should not quietly become an answer to all three.

A small example

Customers like same-day repair, but the team still needs to test technician availability and the cost of travel.

Keep in mind

A business can pass an early test and still face changing market conditions later.

Source & attribution

Entrepreneurship — Designing the Business Model

Michael Laverty, Chris Littel · OpenStax, Rice University

CC BY 4.0. Rewritten as a self-contained explanation; the example and reflection are Vakataka additions. Written and edited with AI assistance. No source images reproduced.

Source edition: 2024-09-19T14:14:54Z

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