Flashbulb memory

Many people who have lived through historic and momentous events can recall exactly where they were and how they heard about them. For example, a Pew Research Center (2011) survey found that for those Americans who were age 8 or older at the time of 9/11 terrorist attacks, 97% can recall the moment they learned of this event, even a decade after it happened. Many widely discussed examples of flashbulb memories pertain to national or global events, but according to their initial definition by researchers Brown and Kulik (1977) as well as additional work by more recent researchers, such a widely shared event is not required (Hirst & Phelps, 2016). Family members might always remember how they heard about an important event in their lives, or people in a school may recall nearly everything about the way they experienced a major event in that setting. And although most studies (and many conversations) involve negative memories, positive events can also elicit flashbulb memories.