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Start with what the reader needs to understand

Your audience shapes the context, vocabulary and evidence a piece of writing needs.

Writing for an audience begins with a practical question: what does this reader already know, and what are they trying to do? A specialist may need a precise detail; a newcomer may first need the idea explained in ordinary language.

This is not a choice between intelligence and simplicity. It is a choice about assumed knowledge and purpose. Define unfamiliar terms, supply the context that matters and leave out background the reader does not need for the task.

A small example

Instructions for a first-time volunteer should explain where supplies are kept. A reminder to the regular team may only need the changed arrival time.

Keep in mind

Audience assumptions are hypotheses. Ask a real reader what was unclear when you can.

Source & attribution

Writing Guide with Handbook — Glance at Genre: Features of Proposals

Michelle Bachelor Robinson, Maria Jerskey, featuring Toby Fulwiler · OpenStax, Rice University

CC BY 4.0. Rewritten as a self-contained explanation; the example and reflection are Vakataka additions. Written and edited with AI assistance. No source images reproduced.

Source edition: 2024-02-05T20:09:29Z

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